Aaron Shepards Publishing Blog Amazon. Lightning Source, Create. Space, KindleSpam Authors, and How to Nail Them. Nov. 2. 8, 2. 01. Since my first post about spam books on Amazon, there have been some excellent news articles on the subject. I was especially intrigued by Caitlin Deweys article in the Washington Post. She focused not only on how these books are produced and promoted but also on the fact that many of their authors do not exist. It turns out that its common practice among spam authors to create fake identities with fabricated credentials. This gives an appearance of authority and trustworthiness, or at least presents an attractive persona. Obviously, the real persona of a spam author would be less than attractive and trustworthy. At first glance, you may think this is nothing more than the old practice of using a pen name. And of course, theres nothing wrong with that practicein fact, I use one myself. But the difference is huge. For the bio of my pen name, I pick and choose facts from my background and career that relate to the books written under that name. Learn how to create and manage lists with bullets and numbering in InDesign.
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